Thursday, February 10, 2011

Creation is the Key

To create is to... create. Well, it's somehow difficult to describe creation. But creation is a process that depends on some intelligence, some free will endowed with knowledge. There needs to be some creator behind creation. Otherwise, there's no creation, but generation.

The relation between invention and creation is simple: invention is a form of creation. The true is that I find that the word invention states a sort of inspiration. Creation relates more to the process of making something come to existence. In both words, there are two points in history to be distinguished: the first situation (where the created or invented thing is not there) and the second situation (where the thing belongs to the real world).

There are numerous instances of creation. One is the invention of things, machines, etc. Another is the composing of tunes, and music. Another one, the writing of stories, drama, etc. Another instance of creation, the works of hands: arts. In the marketing science, the formulation of new names for firms and products and the drawing of new logos are as well a form of creation. A kid writing an interesting tale for a contest is also creating something.

But not everything is creation. Plain repetition is not creation. Making millions of copies of a report or a comic strip to distribute massively is not a form of creation. But that can be called a sort of systematic generation.

Creative action is powerful. And because it is, it has financial value. So I see that I am catching your attention now!

The truth about finance is that there are at least three ways to make money that are not considered illegal:

1) Taking money from others through imperfections of some murky market. This happens a lot in stock markets. Not the best way.
2) Working on helping people access goods and services that they might like. Two tasks are more important in this concern: to gather resources, including workforce, and implement the provision of the service, and to shape up a market (the consumers, those who pay for the goods and services offered).
3) To create.

Well, I'm saying "to create something that has value", because I believe that something that comes from the human mind and becomes real needs to have some value ion it to be considered a creation. If I draw some circles on a sheet, I am just "building" a set of three circles. But if I imbue that same set of circles with a certain quality, let's say, a representation of reality (and it just came to mind a Venn diagram) or of some ideology (the Christian Trinity) or if I assign to them an abstract meaning (Borromean rings), then, and only then, I am "creating". That's the difference between creation and generation. Anybody can generate in any circumstance (we generate debris out of our bodies, of the solid, liquid and gaseous kind). Doodles are generated, while a drawing with a certain value assigned to it is created.

Now, when we talk about value, that means that it will help us attain a certain goal. Of course the goals we are interested to reach are:

1) The storage and transmission of information.
2) The solution of extant problems and as well the staving off of potential ones.
3) The reduction of time costs. We look for celerity.
4) The reduction of labor and the use of resources.
5) The increasing of pleasure, of the body and mind kinds.

But not one of those is an exclusive goal for the creative action. They are mere goals that human pursue and that are usually solved by elements that already exist. Houses solve the problem of living subject to the open environment, clothes solve the problem to cover us from cold wind or sun rays. Cars, the problem of transportation. These elements are provided by people already in the markets, people that just recreate or buy and resell those elements. But there was creation when the first car had been built, tested and given and OK. There was creation when the first soft drink was prepared, and as well the first ice cream, etc.

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